Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India, as the startup looks to strengthen manufacturing, expand distribution, and accelerate its growth ambitions.
The round also saw participation from International Finance Corporation, Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta.
According to sources, the funding round valued the company at more than $90 million.
Where Will Anveshan Deploy The Fresh Capital?
The Jaipur-based startup plans to use the proceeds to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence.
The company will also invest in sourcing infrastructure, procurement systems, quality assurance processes, and testing capabilities to support future growth.
In addition, Anveshan plans to further strengthen its network of micro entrepreneurs and traditional producers who play a crucial role in its supply chain.
The investments are expected to help the company scale operations while maintaining product quality and sourcing standards.
What Is Driving Anveshan’s Growth Strategy?
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan focuses on minimally processed and traditionally produced food products.
Its portfolio includes A2 bilona ghee, cold-pressed oils, raw honey, atta, and other nutrition-focused products that cater to consumers seeking clean-label and natural food alternatives.
The startup operates through a network of rural producers and micro entrepreneurs across India, enabling direct sourcing and traceability.
As consumer demand for natural and minimally processed foods continues to grow, Anveshan is positioning itself as a premium health focused food brand.
Can Anveshan Achieve Its Rs 1,000 Cr Revenue Target?
The company claims to be operating at an annual revenue run rate of Rs 280–300 crore and has set an ambitious target of reaching Rs 1,000 crore in revenue over the next 24–30 months.
To achieve this goal, Anveshan plans to expand its atta portfolio, strengthen owned digital channels, scale offline distribution, and continue investing in product innovation.
The company is also expected to increase its focus on brand building and customer acquisition as it seeks to capture a larger share of India’s fast-growing healthy foods market.
How Did Anveshan Perform Financially?
Anveshan reported strong revenue growth in FY25, although losses widened as the company continued investing in expansion.
For the fiscal year ended March 2025, operating revenue increased 64.6% to Rs 77.08 crore from Rs 46.84 crore in FY24.
However, net losses rose to Rs 11.88 crore in FY25 compared with Rs 5.74 crore in the previous fiscal year, reflecting continued investments in growth, operations, and market expansion.
Despite the higher losses, investors appear optimistic about the company’s long-term potential, given the rising consumer preference for clean label food products and Anveshan’s growing presence across both online and offline channels.
With fresh capital, an expanding product portfolio, and ambitious revenue targets, Anveshan is now entering its next phase of growth in India’s rapidly evolving health and nutrition-focused food market.
