Why Is Zouk Raising Fresh Capital?
Mumbai-based D2C fashion and lifestyle brand Zouk is set to raise Rs 60.45 crore ($6.3 million) in a pre-Series C funding round as it looks to accelerate expansion and strengthen its position in India’s fast-growing fashion accessories market.
According to regulatory filings reviewed by Entrackr, the company’s board has approved the issuance of 2,468 compulsory convertible cumulative preference shares (CCCPS) at an issue price of Rs 2,44,950 per share.
The fresh capital will primarily be used for business expansion, working capital requirements, and general corporate purposes as the company scales its operations across online and offline channels.
Who Is Investing In The Round?
Existing investors are leading the funding round, reflecting continued confidence in Zouk’s growth trajectory.
Stellaris Venture Partners and Aavishkaar Capital will invest Rs 25 crore each, collectively contributing more than 80% of the round.
Meanwhile, Sharrp Ventures, the family office of Marico Chairman Harsh Mariwala, will invest Rs 10 crore. Existing shareholder Mihir Gadani will contribute the remaining amount.
The participation of existing investors suggests strong conviction in Zouk’s ability to continue scaling revenue and strengthen its market presence.
What Is Zouk’s New Valuation?
Based on Entrackr’s estimates, the funding round values Zouk at approximately Rs 610 crore.
The valuation marks another milestone for the startup, which has steadily expanded its footprint in the premium Indian-inspired fashion accessories segment.
Following the transaction, Stellaris Venture Partners will continue to be the largest external shareholder with a 27.96% stake, followed by Aavishkaar Capital at 15.97%. Sharrp Ventures will hold approximately 3.64% of the company.
How Much Funding Has Zouk Raised So Far?
Before the current round, Zouk had raised around $14.5 million across multiple funding rounds.
The company’s largest raise came in October 2024, when it secured $10 million in a Series B round led by Aavishkaar Capital. Earlier, it raised $3 million in its Series A funding round in March 2023.
The latest investment further strengthens the startup’s balance sheet as it prepares for its next phase of growth.
What Does Zouk Sell?
Founded in 2016 by Disha Singh and Pradeep Krishnakumar, Zouk operates as a direct-to-consumer lifestyle and fashion accessories brand.
The company offers a wide range of products, including handbags, tote bags, sling bags, wallets, backpacks, laptop bags, and travel accessories.
Zouk has differentiated itself by blending modern functionality with Indian-inspired designs, helping it build a loyal customer base across urban markets.
How Is The Business Performing?
While the company is yet to file its FY26 financial statements, its FY25 performance reflected strong growth momentum.
Zouk reported revenue of Rs 125 crore during FY25, representing a 60.7% year-on-year increase. The company posted losses of Rs 19 crore during the same period as it continued investing in growth, brand building, and customer acquisition.
With fresh capital, a growing brand presence, and continued investor backing, Zouk is positioning itself to capture a larger share of India’s expanding D2C fashion and lifestyle market.
