Impulse Lifestyle Brand Secures Fresh Capital For Growth
Pune-based impulse lifestyle retail brand Uni Seoul has raised ₹35 crore (approximately $3.7 million) in a Series A funding round led by Riverwalk Holdings and Sauce. The round also witnessed participation from Panthera Peak Ventures and a group of existing angel investors.
The funding marks a significant milestone for the company as it looks to strengthen its position in India’s rapidly growing impulse lifestyle and gifting market.
Funds To Support Store Expansion And Supply Chain Growth
According to the company, the fresh capital will be deployed toward expanding its offline retail network, strengthening supply chain operations, growing its private-label product portfolio, and entering quick commerce channels.
Uni Seoul plans to scale its store network from the current 15 outlets to more than 50 stores in the near term. Over the next five years, the company aims to build a presence across 500 retail touchpoints nationwide.
The startup believes that a strong omnichannel strategy combining physical retail, private-label products, and rapid delivery platforms will help drive future growth.
What Does Uni Seoul Offer?
Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul operates in the impulse lifestyle retail segment, catering to consumers seeking affordable and trend-driven products.
The brand offers a wide range of merchandise across categories including plush toys, stationery, home décor, gifting products, bags, travel accessories, beauty products, and personal care items.
Its portfolio currently includes more than 1,000 stock-keeping units (SKUs), with products priced between ₹99 and ₹2,999, targeting value conscious consumers looking for affordable lifestyle and gifting options.
Growing Presence Across Indian Cities
Uni Seoul currently operates 15 stores across major Indian cities, including Bengaluru, Mumbai, Pune, Hyderabad, Ahmedabad, Chennai, Kochi, and Nashik.
The company has focused on creating an engaging retail experience centered around discovery-led shopping, a format that has gained popularity among younger consumers.
With the latest funding, the company plans to accelerate expansion into new markets while deepening its presence in existing cities.
Riding India’s Expanding Gifting Market
The company believes India’s gifting and impulse purchase segments present a significant growth opportunity.
According to Uni Seoul, India’s gifting market was valued at approximately $75 billion in 2024 and continues to expand as consumer spending rises and organized retail gains market share.
The rapid growth of quick commerce platforms is also creating new distribution channels for impulse-driven lifestyle products, enabling brands to reach consumers faster and more efficiently.
Quick Commerce To Become Key Growth Driver
Commenting on the fundraising, co-founder Mohit Khurana said the company intends to aggressively expand its retail footprint while also leveraging quick commerce platforms to drive product accessibility and customer reach.
As consumer purchasing behavior increasingly shifts toward convenience and instant delivery, Uni Seoul aims to position itself as a category-defining impulse lifestyle retail brand in India.
The latest funding is expected to help the company capitalize on these emerging trends while building a larger national presence in the lifestyle and gifting retail segment.
