IDfy Recognised for DPDP-Ready Privacy Technology
Digital trust and identity verification company IDfy has won the “Code for Consent: The DPDP Innovation Challenge”, organised by the MeitY Startup Hub in collaboration with the National e-Governance Division (NeGD) under the Ministry of Electronics and Information Technology (MeitY).
The recognition highlights the company’s privacy platform, Privy by IDfy, for its capabilities in consent governance, data discovery, and classification, reinforcing its role in helping enterprises prepare for compliance with India’s Digital Personal Data Protection (DPDP) Act.
What Is the MeitY–NeGD DPDP Innovation Challenge?
The Code for Consent: The DPDP Innovation Challenge was launched to identify technology solutions capable of supporting enterprise-scale implementation of the Digital Personal Data Protection (DPDP) Act.
Participating platforms were evaluated through live demonstrations across technical, functional, and legal parameters to assess their readiness for managing user consent and privacy compliance.
IDfy emerged as the winner after demonstrating the capabilities of its consent management platform.
What Is Privy by IDfy?
Privy by IDfy is the company’s privacy and data governance platform designed to help organizations comply with India’s evolving data protection regulations.
The platform offers capabilities including:
- Consent governance
- Data discovery
- Data classification
- Privacy management
- Compliance support for the DPDP Act
It enables enterprises to manage customer consent while strengthening governance over personal data across their digital systems.
How Widely Is Privy Being Used by Enterprises?
According to IDfy, Privy has already been implemented by more than 50 enterprises across India.
The platform currently supports nearly 500 million users and processes 70–80 million consent notices, reflecting its large-scale deployment across multiple industries.
Its enterprise customer base spans sectors including banking, insurance, fintech, telecom, e-commerce, and other data-intensive industries preparing for DPDP compliance.
Why Is DPDP Compliance Becoming Important for Businesses?
The Digital Personal Data Protection (DPDP) Act establishes a legal framework for how organizations collect, process, store, and manage personal data in India.
As companies prepare to comply with the new regulations, demand is increasing for technology platforms that can automate consent management, improve data governance, and reduce regulatory risk.
Solutions like Privy are expected to play an important role in helping enterprises build compliant privacy infrastructure while maintaining customer trust.
What Does This Recognition Mean for IDfy?
Winning the MeitY–NeGD DPDP Innovation Challenge reinforces IDfy’s position as a leading provider of privacy and consent management technology in India.
As organizations accelerate preparations for the implementation of the DPDP Act, the recognition validates the company’s enterprise-ready platform and its ability to support large scale privacy compliance initiatives. With growing adoption across regulated industries, IDfy is well-positioned to play a key role in India’s evolving data protection ecosystem.
