Health and Wellness Brand to Invest in Product Innovation, Clinical Research and Omnichannel Expansion
Nutrition startup Supply6 has raised ₹48 crore (approximately $5 million) in a funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC. The round also attracted actor and entrepreneur Kriti Sanon, underscoring growing investor interest in India’s preventive healthcare and nutrition market.
The latest funding comes less than a year after the Bengaluru-based startup raised $1.1 million (₹9.1 crore) in a seed round led by Zeropearl VC. Prior to that, the company had secured ₹10 crore in funding and received a ₹25 lakh grant from the Karnataka government.
With fresh capital in hand, Supply6 plans to strengthen its product portfolio, expand its distribution network, and accelerate growth across India’s rapidly evolving health and wellness sector.
How Will Supply6 Use the Fresh Capital?
According to the company, the newly raised funds will be deployed across several strategic growth initiatives.
A major portion of the investment will support product innovation and clinical research, enabling the startup to develop science-backed nutrition products tailored to evolving consumer needs.
The company also plans to strengthen its supply chain infrastructure to improve operational efficiency and support increasing demand.
In addition, Supply6 will invest in enhancing its digital customer experience while expanding its presence across direct-to-consumer (D2C) channels, online marketplaces, and quick commerce platforms.
The company believes these investments will help it scale faster while reaching a wider customer base across India and international markets.
What Does Supply6 Offer?
Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 operates in the fast-growing preventive health and nutrition segment.
The startup offers a range of daily nutritional supplements across categories such as vitamins, hydration, and dietary fibre.
Its flagship product, Supply6 360, combines more than 63 ingredients, including probiotics, micronutrients, adaptogens, and other functional nutrients designed to support overall health and wellness.
The company focuses on simplifying daily nutrition by offering convenient products that help consumers meet their dietary requirements without relying on multiple supplements.
As awareness around preventive healthcare continues to grow, Supply6 is positioning itself as a science-backed nutrition brand catering to health-conscious consumers.
Strong Omnichannel Presence and Customer Growth
Supply6 follows an omnichannel distribution strategy, selling its products through its own website as well as leading e-commerce and quick commerce platforms, including Amazon and Blinkit.
According to the company, a significant share of its revenue comes from two flagship products, demonstrating strong customer acceptance and brand loyalty.
The startup has already served more than 2 lakh customers, while maintaining a 45% repeat purchase rate, highlighting consistent consumer engagement and recurring demand.
To strengthen brand awareness, Supply6 has also partnered with former South African cricketer AB de Villiers as its brand ambassador.
The company believes repeat customers remain one of its biggest growth drivers, reflecting increasing trust in preventive nutrition products.
Revenue Growth and Future Expansion Plans
Supply6 reported that it is currently operating at an annualised revenue run rate (ARR) of ₹75 crore.
The company expects this figure to increase to ₹100 crore ARR within the next three to four months, driven by product expansion, stronger distribution, and continued customer acquisition.
Alongside domestic growth, Supply6 is also expanding into international preventive healthcare markets, where demand for science-backed nutritional supplements continues to rise.
The latest funding is expected to support these expansion plans while helping the company strengthen its research capabilities and build long-term competitive advantages.
Why Are Investors Betting on Nutrition Startups?
India’s preventive healthcare industry has witnessed rapid growth as consumers become increasingly focused on wellness, immunity, and long-term health management.
The shift toward healthier lifestyles, combined with rising disposable incomes and greater awareness of nutrition, has created significant opportunities for startups offering functional foods, dietary supplements, and personalized wellness solutions.
Global investors are increasingly backing companies that combine scientific research with technology-enabled distribution to serve this expanding market.
The participation of Unilever Ventures in Supply6’s latest funding round reflects confidence in the startup’s product portfolio, customer retention, and long-term growth potential.
With strong repeat purchases, expanding omnichannel distribution, growing revenue, and fresh capital to accelerate innovation, Supply6 is well-positioned to capitalize on India’s rapidly growing nutrition and wellness market.
As preventive healthcare continues to gain mainstream adoption, the company aims to strengthen its presence both in India and overseas while building one of the country’s leading consumer nutrition brands.
