Real Estate Advisory Startup Secures Fresh Capital For Expansion
Bengaluru based homebuyer advisory platform Propsoch has raised $2 million in a seed funding round led by Athera Venture Partners, with participation from Sparrow Capital and Vakil Group.
The latest funding comes after the startup previously raised $600,000 from angel investors and the Vakil Family Office, highlighting growing investor confidence in technology-driven real estate advisory platforms.
The fresh capital will be used to strengthen research and advisory capabilities, expand the team across key functions, and support the company’s growth into new markets.
What Does Propsoch Do?
Founded by Ashish Acharya and Ravi Agrawal, Propsoch is building a buyer-first real estate advisory platform designed to simplify the home-buying process.
Unlike traditional property marketplaces that primarily focus on listings, Propsoch aims to provide independent, research-backed recommendations that help buyers make informed decisions.
The platform combines data analytics, market intelligence, and industry expertise to assist customers in shortlisting, evaluating, and negotiating residential properties.
How Does Propsoch Evaluate Properties?
One of Propsoch’s key differentiators is its research-driven evaluation framework.
The company assesses residential projects across more than 80 critical parameters, including legal compliance, builder credibility, construction quality, project efficiency, livability, infrastructure development, and future appreciation potential.
By combining verified data, consumer reviews, and expert analysis, the platform seeks to reduce information asymmetry in India’s residential real estate market.
The startup believes that homebuyers often lack access to transparent and reliable information while making one of the biggest financial decisions of their lives.
Why Are Investors Interested In Proptech?
India’s proptech ecosystem has grown rapidly in recent years as consumers increasingly demand transparency, efficiency, and data-driven decision-making in property transactions.
Technology-enabled platforms are helping address longstanding challenges in real estate, including information gaps, lack of trust, pricing opacity, and project evaluation complexities.
Propsoch is positioning itself at the intersection of technology, trust, and consumer-focused advisory services, a segment that remains relatively underpenetrated despite strong demand.
Investors appear to be betting on the growing need for unbiased advisory solutions as India’s housing market continues to expand.
How Will The Funding Be Used?
According to the company, the newly raised capital will be deployed across three primary areas.
A significant portion will be invested in enhancing Propsoch’s proprietary research capabilities and expanding its advisory framework.
The startup also plans to hire talent across technology, product, research, and customer-facing functions to support future growth.
Additionally, the funding will help accelerate geographic expansion as the company seeks to serve more homebuyers across major Indian cities.
What’s Next For Propsoch?
As the Indian real estate sector becomes increasingly digitized, Propsoch aims to build a trusted advisory layer that empowers consumers with transparent, data-backed insights.
The company believes that combining technology, expert evaluation, and independent research can fundamentally improve the home buying experience.
With fresh funding, a growing investor base, and rising consumer demand for transparency, Propsoch is looking to strengthen its position in India’s evolving proptech ecosystem.
