WizCommerce Secures $8.3 Million to Expand Its AI-Powered Wholesale Commerce Platform
AI-native wholesale commerce startup WizCommerce has raised ₹79.5 crore (around $8.3 million) in a fresh funding round from its existing investors, including Blume Ventures, Alpha Wave, Peak XV Partners, Z47, and 100X.VC. The investment comes less than a year after the Bengaluru-based company raised $8 million in its Series A round led by Peak XV Partners in August 2025.
The latest funding highlights continued investor confidence in WizCommerce’s AI-powered SaaS platform, which helps wholesale distributors digitize sales, commerce, and customer engagement.
Who Invested in WizCommerce’s Latest Funding Round?
The funding round was backed entirely by existing investors, with Blume Ventures leading the investment.
According to regulatory filings, the investment breakdown is as follows:
- Blume Ventures – ₹28.72 crore (around $3 million)
- Alpha Wave – ₹23.94 crore
- Peak XV Partners – ₹14.36 crore
- Z47 – ₹7.65 crore
- 100X.VC – ₹4.79 crore
The company raised the capital through the allotment of 7,565 Bridge Compulsorily Convertible Preference Shares (CCPS) at an issue price of ₹1,05,051 per share, according to filings with the Registrar of Companies (RoC).
What Is WizCommerce’s Valuation After the Funding Round?
Based on Entrackr’s estimates, WizCommerce’s post-money valuation has increased to approximately ₹443 crore (around $46.6 million).
This represents a significant increase from its previous valuation of ₹333 crore, achieved during the company’s $8 million Series A funding round in 2025.
The report also suggests that WizCommerce may raise additional capital as part of the ongoing funding round.
Who Founded WizCommerce?
WizCommerce was founded by Divyaanshu Makkar, a former executive at Bessemer Venture Partners and EY-Parthenon, along with Vikas Garg, who previously worked at Zomato.
The founders launched the company to modernize wholesale commerce by helping distributors digitize their sales operations using artificial intelligence and cloud-based software.
The startup primarily serves wholesale businesses looking to improve efficiency, customer engagement, and order management through technology.
What Does WizCommerce Do?
WizCommerce operates an AI-native SaaS platform designed specifically for wholesale distributors.
Its software enables businesses to manage product catalogs, sales operations, customer interactions, and ecommerce workflows through AI-powered tools.
The company follows a subscription based and transaction based revenue model, generating income from software subscriptions, transaction facilitation, and value-added services that support wholesale commerce.
Its AI capabilities are aimed at improving sales productivity, automating workflows, and enhancing the buying experience for distributors and their customers.
How Has the Latest Funding Changed WizCommerce’s Shareholding?
Following the latest investment, Blume Ventures has emerged as the company’s largest external shareholder, holding 17.49% of the business.
The updated shareholding includes:
- Blume Ventures – 17.49%
- Peak XV Partners – 15.57%
- Alpha Wave – 14.85%
- Z47 – 10.38%
- 100X.VC – 2.61%
The continued participation of existing investors indicates strong confidence in the startup’s long-term growth potential.
How Did WizCommerce Perform Financially?
While the company has not yet filed its FY26 financial statements, its India entity reported operating revenue of ₹6.15 crore during FY25.
The company also reported a net loss of ₹17.36 crore, according to consolidated financial statements filed with the Registrar of Companies (RoC).
However, these financial figures represent only the Indian operations. Since a significant portion of WizCommerce’s business comes from the United States, the reported numbers do not reflect the startup’s overall global revenue performance.
Why Is AI Becoming Important for Wholesale Commerce?
Wholesale distributors are increasingly adopting artificial intelligence to streamline sales processes, automate customer engagement, improve inventory management, and enhance decision-making.
AI-powered commerce platforms help businesses reduce manual work, increase sales efficiency, and provide personalized buying experiences for enterprise customers.
As digital transformation accelerates across B2B commerce, startups like WizCommerce are developing specialized AI solutions that address the unique needs of wholesale businesses.
What Does This Funding Mean for WizCommerce’s Future?
The fresh $8.3 million investment strengthens WizCommerce’s financial position as it continues to scale its AI-native wholesale commerce platform.
With strong backing from leading venture capital firms, an increasing valuation, and growing demand for AI-driven enterprise software, the company is well-positioned to expand its product offerings and strengthen its presence in global wholesale markets. As businesses increasingly embrace AI-powered sales automation, WizCommerce aims to establish itself as a leading technology partner for wholesale distributors worldwide.
