How Will KorinMi Use The Fresh Funding From Lotus Herbals?
Gurugram-based skincare startup KorinMi has raised Rs 10 crore from the Innovation Fund of Lotus Herbals as it looks to accelerate its expansion across India’s growing beauty and wellness market.
The investment comes from Lotus Herbals’ $50 million Innovation Fund, which was established to back promising early-stage beauty, personal care, and wellness startups in India.
According to the company, the fresh capital will be used to open new clinics and expand operations into major metropolitan markets including Mumbai, Bengaluru, and Hyderabad.
The funding also highlights the increasing investor interest in premium skincare brands that combine global beauty trends with localized solutions for Indian consumers.
What Makes KorinMi Different From Other Skincare Brands?
Founded in 2024 by Reshbha Munjal and Jenovia Daun Jung, KorinMi operates at the intersection of Korean skincare science and clinical dermatology.
The startup combines advanced physical clinics with a direct-to-consumer skincare business, offering customized treatments designed specifically for Indian skin types and climatic conditions.
Unlike many beauty brands that primarily focus on products, KorinMi integrates professional skin consultations, facial treatments, hair care solutions, and post-treatment skincare products into a single ecosystem.
The company says its approach is built around authentic Korean skincare techniques while adapting treatments for local consumer needs.
How Fast Is KorinMi Growing?
KorinMi launched its first clinic in Gurugram in October 2024 and has already served more than 3,000 customers.
The company focuses on both facial and hair treatments, with treatment cycles generally lasting between 30 and 45 days. To improve customer retention and engagement beyond clinic visits, the startup has also launched a range of skincare products designed to support users throughout their treatment journey.
Its direct-to-consumer products are manufactured in South Korea and are specifically formulated for Indian skin concerns and weather conditions.
The clinics also utilize equipment and skincare products sourced directly from South Korea, reinforcing the company’s Korean beauty positioning.
Why Is Lotus Herbals Investing In Emerging Beauty Brands?
The investment reflects Lotus Herbals’ broader strategy of participating in India’s rapidly expanding beauty and skincare sector.
The company has previously backed skincare brand Fixderma, acquiring a 32% stake in the business in 2021.
Industry experts believe established beauty companies are increasingly investing in emerging brands to gain exposure to fast-growing categories such as clinical skincare, Korean beauty, dermatology-led treatments, and premium wellness services.
As consumer spending on skincare continues to rise, strategic investments allow larger brands to tap into evolving trends and younger consumer segments.
What Does This Mean For India’s Beauty And Wellness Market?
The funding underscores the growing popularity of Korean skincare concepts among Indian consumers and the rising demand for personalized beauty treatments.
With premium skincare, aesthetic treatments, and wellness services becoming increasingly mainstream, startups like KorinMi are attempting to build integrated beauty ecosystems that combine clinical services with product sales.
As competition intensifies across India’s beauty sector, brands that successfully blend international expertise with local consumer insights could be well-positioned to capture a larger share of the market.
