Unnati Agri Raises Rs 17 Crore Growth Capital From Recur Club

Agri-tech platform Unnati Agri secures Rs 17 crore debt funding from Recur Club to boost working capital, inventory procurement, and distribution expansion.

by Adarsh Singh

Agri-Tech Platform To Strengthen Working Capital And Expand Distribution Network

Integrated agri-input platform Unnati Agri has secured Rs 17 crore in growth capital from Recur Club, an AI-native debt financing platform focused on startups and small and medium enterprises (SMEs).

The funding comes as Unnati continues to expand its agricultural ecosystem, strengthen supply chain operations, and scale services for farmers across India. The company said the fresh capital will primarily be used to support seasonal working capital requirements, inventory procurement, and the expansion of its distribution capabilities.

Building A Comprehensive Agricultural Ecosystem

Founded in 2010 by Ashok Prasad and Amit Sinha, Unnati Agri operates a full stack agricultural platform that connects farmers with agri-input suppliers, food processors, and agribusiness companies.

The platform enables farmers to purchase seeds, fertilizers, crop protection products, and other agricultural inputs while also providing access to produce markets. Unnati generates nearly 99% of its revenue through agri-input sales and agricultural produce transactions.

Beyond commerce, the company offers pre-harvest and post-harvest services, advisory support, and working capital solutions through a unified digital platform designed to improve farm productivity and farmer incomes.

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Backed By Leading Investors

Unnati has emerged as one of India’s notable agritech companies and has already raised more than $13.24 million in equity funding from institutional investors, including NABVENTURES.

The company also made headlines last year when it moved to acquire agritech platform Gramophone, a transaction first reported by Entrackr. The acquisition is expected to strengthen Unnati’s position in the agricultural technology and farmer services segment.

Focus On Sustainable Agriculture

A key area of growth for the company is sustainable agricultural products. According to Unnati, sustainable agri-inputs currently contribute between 35% and 40% of its overall sales.

The company now aims to increase that share to nearly 66% over the next two to three years, driven by rising demand from both farmers and retailers seeking environmentally responsible farming solutions.

Management believes the transition toward sustainable agriculture is increasingly market-led, with farmers actively adopting products that improve productivity while reducing environmental impact.

Preparing For The Next Growth Phase

The latest debt funding comes ahead of a larger fundraising plan. Unnati is targeting an equity round of approximately $30–35 million during the second half of 2026 to accelerate growth initiatives and expand its footprint across India’s agricultural value chain.

The company is also preparing for a potential public market debut within the next three to four years. As it scales operations and broadens its product and service offerings, Unnati aims to strengthen its position as a leading agri-tech and agricultural commerce platform in India.

With growing investor interest in agriculture technology, supply chain modernization, and sustainable farming practices, Unnati’s latest funding provides additional momentum as it works toward long-term growth and a future public listing.

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