Fitness Brand Achieves Profitability Milestone
Sports and fitness gear brand Slovic has crossed Rs 200 crore in annualised recurring revenue (ARR) and turned EBITDA positive in April 2026, marking a major milestone for the rapidly growing home fitness startup.
The company’s parent firm, Powerhouse91, said Slovic achieved the milestone following strong growth across fitness and home-gym equipment categories over the past two years.
According to Shashwat Diesh, Slovic has recorded nearly 250% compound annual growth rate (CAGR) during the last two years while maintaining strong capital efficiency and disciplined business expansion.
“The company’s revenue scale relative to the capital raised reflects the strength of the model,” Diesh said.
Revenue Growth Accelerates Across Categories
Founded by Aqib Mohammed and Shashwat Diesh, Slovic focuses on affordable sports, fitness and home workout equipment.
The brand was incubated by Titan Capital and has raised nearly Rs 28 crore in equity funding to date. Its investors include Haresh Chawla, FJ Labs, Crossbeam Venture Partners and Varun Alagh.
According to the company, Slovic’s revenue increased sharply from Rs 30 crore in FY25 to Rs 92 crore in FY26. Its current ARR has now reached approximately Rs 225 crore.
The company said its home workout product range contributes the largest share of revenue. Popular categories include dumbbells, pull-up bars and resistance bands, followed by swimming and cricket equipment.
Industry observers believe the rising popularity of at-home fitness routines and affordable workout equipment continues to drive strong demand beyond premium urban consumers.
Quick Commerce And Marketplaces Drive Distribution
Slovic currently derives nearly 45% of its sales from marketplaces and another 45% from quick commerce platforms, while the remaining share comes through its direct-to-consumer website.
The company’s strong presence across digital commerce channels has helped it scale rapidly while keeping customer acquisition costs under control.
Aqib Mohammed attributed the company’s EBITDA-positive status to increasing organic demand and stronger brand recall among consumers.
According to Mohammed, branded searches for Slovic have grown nearly eightfold over the last six months, significantly improving marketing efficiency and repeat purchases.
The company currently operates with a lean workforce of around 80-90 employees.
Fresh Funding Not An Immediate Priority
Despite growing investor interest, Slovic said raising fresh capital is not an immediate focus as the company has already achieved profitability.
The startup believes maintaining operational discipline and sustainable growth remains more important than aggressive fundraising in the current market environment.
The company recently strengthened its brand positioning by signing Tiger Shroff as brand ambassador for its “Gym Ghar Lao” campaign aimed at accelerating growth in the home fitness segment.
Competition Intensifies In Home Fitness Market
India’s home fitness and sports equipment market has become increasingly competitive as consumers continue prioritising health and wellness products.
Slovic currently competes with brands including Decathlon, Cultsport and Boldfit, along with several low-cost marketplace sellers.
However, the company believes improving brand recall, repeat demand and customer loyalty are helping reduce customer acquisition pressure while supporting long-term profitability.
